CLIENT: WARNER BROS.
ROLE: CREATIVE DIRECTOR
CLIO AWARDS GOLD WINNER
GOLDEN TRAILER AWARDS WINNER
AMERICAN ADVERTISING AWARDS
BRONZE WINNER
The opportunity to lead the creative of this content campaign for The Matrix Resurrections was very exciting for me because the promotional material for the initial 1999 film was one of the things that had originally inspired my interest in entertainment advertising.
“DÉJÀ VU”
“Déjà Vu” was a teaser created for The Matrix Resurrections to announce the ticket sale of the film and targeted the eagle-eyed fans of the franchise.
My aim was to create a teaser with more mystery and intrigue than the typical action movie trailer. This presented a unique creative challenge since many of the key ideas and themes of The Matrix are now already deeply ingrained in pop culture. Using the theme of déjà vu allowed me to follow in the footsteps of the new movie and provide the trailer itself with an added meta-commentary on the ideas of familiarity and change found within legacy sequels.
I also made a point of including Easter eggs and visual clues, giving fans a chance to engage with this piece as they scrubbed through for hints about the new film. In just one minute of run time “Déjà Vu” successfully ignited audience anticipation for The Matrix Resurrections, utilizing themes and visuals that speak to the very essence of what keeps viewers coming back to this series.
GLOBAL CONTENT CAMPAIGN
This creative content global campaign was designed to showcase the stars of the film in a fun and light-hearted tone and consisted of 120 short-form assets created for social media, special screenings, and digital ads. These assets debuted across 29 international territories and ranged from cast greetings, to themed questionnaires, and even gameshow inspired social media posts. After filming was complete, I oversaw the work of 30 creatives including editors, designers, and sound engineers to assemble all 120 assets in creatively distinctive ways.
TWITTER DIGITAL BILLBOARD
ADWEEK EXPERIENTIAL AWARD WINNER
For this digital out of home global campaign, we collaborated with Twitter to display local fan tweets in key areas near movie theaters where the film is playing. To do this, we put these displays together by filming exclusive footage of Keanu Reeves and then creating custom graphics for the tweets to be shown in real time.
Portfolio
VIEW FEATURED WORK BELOW
